Mihai Emanuel Varzari

Vision, brands & trade marks

Creative director and creator behind VZI®, Vazzari Couture, and the registered marks below. Every design decision starts with him. Personas such as Michael Vazzari and Mitzvah Nuel are creative faces of the same designer — not separate owners.

The big vision

Vazzari is not a drop calendar. It is one designer’s long signal: help people find and wear their identity. Designs arrive as visions — flash thoughts and sleep-thinking — then get drawn, refined and built. By 2075 people are still finding their identity; only by 2125 do they find the light. Nouveau Noir and Blanc Éclat live on that timeline.

The law of the house is Think. Act. Disrupt the Future. Made to order — nothing printed until ordered, no unsold piles, less waste. Vazzari sells identity.

That vision runs across his trademark family: clothing (VZI® / Vazzari), handbags (Rich Rumors), hats (Culture Overdose), watches (Arora), perfume (Faivvor), and Allergy Drama — all designed entirely by Mihai Emanuel Varzari.

Companies House — Vazzari Couture Limited

Companies House lists VAZZARI COUTURE LTD (no. 14683683) as Active, incorporated 23 February 2023. Officer: VARZARI, Mihai Emanuel — Director. The register records the directorship; on this brand he is the creative director and creator.

Registered UK trade marks

Owned personally by Mihai Emanuel Varzari unless noted. Verified against IPO certificates / register printouts where available. Every mark below was designed entirely by him.

1. VZI® — core fashion brand

• Number: UK00003447556
• Type: Figurative (logo). Certificate of Filing lists word element VARZARI
• Status: Registered · Filed 27 Nov 2019 · Entered register 21 Feb 2020 · Renewal 27 Nov 2029
• Classes: 1, 9, 12, 14, 16, 18, 25, 42, 45 (among others)
• Store: vazzari.co.uk

2. ALLERGY DRAMA

• Number: UK00003712923
• Mark: ALLERGY DRAMA (Figurative) · Registered · Owner Mihai Emanuel Varzari
• Status: Filed 21 Oct 2021 · Entered register 28 Jan 2022 · Renewal 21 Oct 2031 · Class 25
• Brand use: VZI × Allergy Drama — “Be allergic to negativity and drama”

Origin. One night he dreamed of a T-shirt with “Allergy Drama” on it, woke in Cheetham Hill, searched the wardrobe for about 10 minutes, then realised it was a dream — and the mark was born.

3. RICH-RUMORS® — handbags

• Number: UK00003770397
• Mark: RICH-RUMORS (Figurative) · Registered · Owner Mihai Emanuel Varzari
• Status: Filed 26 Mar 2022 · Entered register 24 Jun 2022 · Renewal 26 Mar 2032 · Classes 1, 3, 4, 18, 21, 25, 26
• Brand: Rich Rumors — handbags / “L’Art du Secret”

4. ARORA — watches

• Number: UK00003804551
• Mark: Figurative · Owner Mihai Emanuel Varzari
• Status: Registered · Filed 29 Jun 2022 · Entered register 7 Oct 2022 · Renewal 29 Jun 2032 · Classes 9, 14 (watches)

5. FAIVVOR — perfume

• Number: UK00003805368
• Mark: FAIVVOR (Figurative) · Owner Mihai Emanuel Varzari
• Status: Registered · Filed 2 Jul 2022 · Entered register 21 Oct 2022 · Renewal 2 Jul 2032 · Classes 3, 42 (perfumes / cosmetics + cosmetics research)

6. CULTURE OVERDOSE® — hats

• Number: UK00003834179
• Mark: Culture-Overdose (Figurative) · Registered · Owner Mihai Emanuel Varzari
• Status: Filed 28 Sep 2022 · Entered register 23 Dec 2022 · Renewal 28 Sep 2032 · Class 25
• Brand: Culture Overdose — hats · “We Spill Over”

Application (not a granted registration)

BOSSMAN EN BOSSWOMAN — UK00004283843 — Class 25 · Filed 26 Oct 2025 · Opposed by Hugo Boss AG (OP000459472; defence filed / evidence period). Not a registered trade mark.

Brand family at a glance

Other work

He is also the creative director and creator of Advanced Faces (advancedfaces.co.uk) — he designed it, the website concept, and its marketing and branding materials.

Bottom line

One vision. One designer — creative director and creator. Registered UK marks held personally where listed. Director of Vazzari Couture Ltd. The storefront, the sub-brands, and the future direction all run through the same hand.